In response to the challenge of limited access to the real estate market for retail investors, we took on the ambitious task of developing Reity—a platform focused on active retail investors. Unlike passive investment platforms, Reity empowers users to choose properties, buy tokens, and strategically sell them on the secondary market. The platform not only addresses the investor's need for flexibility but also tackles the issue faced by real estate developers in connecting with retail investors.

The Problem

1. Access to Real Estate Market: Retail investors faced barriers in accessing the real estate market, limiting their opportunities for investment.

2. Developer Challenges: Real estate developers struggled to connect with retail investors, especially during economic downturns when obtaining loans was difficult, impacting sales and potentially leading to bankruptcy.

The Solution

Reity emerged as a groundbreaking solution, offering a platform where properties are tokenized, and users can buy tokens for $100,000 CLP each. This allows them to earn income through rentals and capital gains without the hassle of property management. The introduction of a secondary market enables users to sell tokens for quick cash, adding an extra layer of flexibility.

Key Features:

• Tokenization: Breaking down properties into tokens for easy investment.

• Secondary Market: Allowing users to sell tokens swiftly.

• Streamlined Sales Process: Simplifying the selling process for property owners to reach a wider pool of buyers.

Achievements

Reity's impact has been significant, with notable achievements:

• Sales: Over 10,000 tokens sold, totaling approximately $1,000,000 in sales.

• User Base: More than 4,000 registered users.

The Process

The development process, completed within an impressive three-month timeframe, showcased our commitment to efficiency and technological expertise.

Technological Implementation:

• Frontend Development: Spearheaded the development of a robust and user-friendly website using React, NextJS, and TailwindCSS.

• Backend Support: Actively contributed to backend code for a seamless user experience. Worked with FastAPI, PostgreSQL and more.

• Innovative Solutions: Leveraged Google App Script for specific functions, showcasing our adaptability.

Growth Strategies:

• Commercial and Marketing Expertise: we provided extensive experience in tokenization platforms played a crucial role in driving commercial and marketing efforts.

• Email Marketing: Developed impactful email campaigns using Customer.io to boost conversion and retention rates.

• Weekly Meetings: Actively participated in strategic meetings, providing insights and strategies to enhance growth.

Conclusion

Reity stands as a testament to our ability to not only deliver cutting-edge technological solutions but also to strategically drive growth and market success. The collaboration between WallState and Inmobiliaria Norte Verde, coupled with our expertise, has transformed the landscape of real estate investment for retail investors and developers alike.